Influencer Discovery
Find Food and Beverage Influencers Built for Your CPG Brand
Jupiter's creator network is curated for food and beverage brands. Every creator is vetted, enriched with live social data, and searchable by the filters that actually matter for CPG campaigns, not just follower count.
On this page
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- Why Finding Food Influencers Is Harder Than It Looks
- Search and Filter by What Actually Matters for Food CPG
- Platform
- Follower Count Range
- Engagement Rate
- Content Interests
- Creator Attributes
- Geographic Location
- Credibility Score
- Retailer Proximity
- What You See on Every Creator Card
- Full Creator Profiles: Go Deeper Before You Commit
- Per-Platform Analytics
- Content Interests
- Top Hashtags
- Recent Posts
- Previous Brand Collaborations
- Save Creators to a Shared Team Shortlist
- Bring Your Own Creators
Why Finding Food Influencers Is Harder Than It Looks
There are millions of food creators on Instagram and TikTok. The hard part is not finding people who post about food, it is finding creators whose audience overlaps with your target grocery shopper, who have posted recently, whose followers are real, who have worked with brands in your category, and who live near your retail footprint.
Jupiter was built to answer all of those questions before you spend a dollar on outreach.
Search and Filter by What Actually Matters for Food CPG
Platform
Filter your creator search by Instagram, TikTok, or both. Jupiter tracks separate follower counts, engagement rates, and pricing for each platform — because a creator's TikTok performance and Instagram performance are often very different.
Follower Count Range
Set a minimum and maximum follower count to focus on the creator tier that fits your campaign — from nano influencers under 10,000 followers to macro creators with over 500,000.
Engagement Rate
Filter by minimum engagement rate to prioritize creators with active, responsive audiences. High follower counts with low engagement often signal purchased followers or audience decay. Jupiter shows engagement rate prominently so you can filter before you reach out.
Content Interests
Filter by the content categories that define each creator's feed. Categories include: Home Cooking, Meal Prep, Plant-Based, Dairy-Free, Gluten-Free, Healthy Eating, Snacks, Beverages, Baking, Fitness & Nutrition, Family Meals, Budget Cooking, and more. Match your product to the creators whose content already speaks to your target buyer.
Creator Attributes
Target specific credentials and lifestyle identifiers — Registered Dietitian, Personal Chef, Home Cook, Fitness Enthusiast, Vegan Lifestyle, Dairy-Free Lifestyle, and others. These attributes are classified and confidence-scored, so you know which creators genuinely embody the positioning you need.
Geographic Location
Target creators in specific cities, regions, or states — essential for retail campaigns where proximity to your store locations drives in-store purchase behavior.
Credibility Score
Every creator in Jupiter's network has a credibility score — the estimated percentage of their followers that are real, human accounts. This score is calculated from audience behavior signals. Filter out creators with inflated follower counts before they cost you budget and impressions.
Retailer Proximity
For campaigns targeting a specific retail chain, Jupiter scores creators by geographic proximity to your targeted store locations. A campaign targeting Whole Foods in the Northeast will surface creators who live and shop in that region.
What You See on Every Creator Card
Before you save or contact a creator, Jupiter shows you everything you need to make a decision:
Profile photo, handle, and platform icons
Average views per post (separate for Instagram and TikTok)
Estimated CPM (calculated from their pricing and average views)
Engagement rate
Content categories (up to 3 shown, full list expandable)
Creator attributes
Credibility score
"New" badge for creators added to the network since your last visit
Full Creator Profiles: Go Deeper Before You Commit
Click any creator to open their full profile page. You'll see:
Per-Platform Analytics
Engagement rate, average likes, average comments, average Reels views, and total content count — broken out separately for Instagram and TikTok.
Content Interests
The creator's top content interest categories, ranked by relevance. See exactly what they post about most before you brief them.
Top Hashtags
The hashtags this creator uses most frequently — a window into the communities they're part of and the search terms their content surfaces for.
Recent Posts
A gallery of their recent Instagram and TikTok posts with per-post engagement metrics: likes, comments, shares, saves, and views. See how their content actually performs at the post level, not just the account average.
Previous Brand Collaborations
The brands this creator has worked with before — including CPG brands, food companies, and retailers. This helps you find creators with proven track records in your category and avoid conflicts with direct competitors.
Save Creators to a Shared Team Shortlist
When you find a creator worth remembering, heart-save them to your Saved Creators list. This list is shared across your entire team — so your whole marketing team is working from the same shortlist when it's time to build a campaign. Add notes and tags to keep context on why each creator was saved.
Bring Your Own Creators
Already working with food creators outside the Jupiter network? You can import your existing roster via CSV or add them manually. Jupiter will enrich each creator with live social data — follower counts, engagement rates, average views, and estimated market rates — so your own relationships are held to the same data standard as the marketplace.
Find Food Creators Who Will Actually Move Your Product
Jupiter's creator network is built for food CPG, not fashion brands. Every creator is vetted, every profile is enriched with real data, and every filter is designed around how grocery brands actually buy media.
Book a demoFAQs
Quick answers to common questions.
How do I find food influencers for my CPG brand?▼
To find food influencers for your CPG brand, you need a platform that filters by content category (not just follower count), verifies engagement authenticity, and scores creators against your specific product category and retail footprint. Jupiter's creator discovery tool lets you filter by dietary niche, geographic location, retailer proximity, engagement rate, and credibility score — so you find creators who fit your brand before you reach out.
What is a food influencer?▼
A food influencer is a content creator who specializes in food and beverage content — including recipe development, cooking tutorials, product reviews, grocery hauls, and restaurant visits — on platforms such as Instagram, TikTok, and YouTube. Food influencers are particularly valuable for CPG brands because their audiences are actively engaged with food purchasing decisions.
How much do food influencers charge for sponsored posts?▼
Food influencer pricing varies by follower count, platform, and content type. Nano influencers (under 10K followers) typically charge $50–$300 per post. Micro influencers (10K–100K followers) typically charge $300–$3,000 per post. Macro influencers (100K–1M followers) typically charge $3,000–$30,000 per post. Jupiter shows estimated CPM and per-post pricing for every creator in its network, calculated from their actual performance data.
What is a credibility score for influencers?▼
A credibility score is a metric that estimates the percentage of a creator's followers that are real, human accounts — as opposed to bots, inactive accounts, or purchased followers. A higher credibility score means a more authentic audience. Jupiter displays a credibility score for every creator in its network so food CPG brands can avoid paying for reach that does not translate to real consumer attention.
What filters should I use to find the right food influencers?▼
For food CPG brands, the most important filters are: content interest alignment (does their content match your product category), engagement rate (is their audience active), credibility score (are their followers real), geographic location (are they near your retail stores), and retailer proximity (are they positioned to drive traffic to your target retailers). Jupiter includes all of these filters in its creator discovery tool.
What is the difference between a micro influencer and a nano influencer?▼
A nano influencer typically has between 1,000 and 10,000 followers, while a micro influencer typically has between 10,000 and 100,000 followers. Both tiers tend to have higher engagement rates than macro influencers or celebrities, and are often more cost-effective for CPG food brands running product sampling or regional launch campaigns. Jupiter's platform supports discovery and campaign management for both nano and micro influencer tiers.